Who We Are

The Principles

Ira and Sandy Asherman are the principals of Asherman Associates, Inc., a negotiation consulting company. Ira and Sandy are the co-editors of two published books of readings: "The Negotiation Sourcebook (2nd ed.)," and "The Sales Management Sourcebook." They have also written "25 Role Plays to Teach Negotiation (Vol. 2)," which was published in 1994, and "Fifty Activities To Teach Negotiation", which was published in 1996.

Ira is the president of Asherman Associates and is responsible for the design and delivery of all programs and materials. See Ira's résumé.

Sandy is the vice president and is responsible for the research and writing of all program materials.

Our Associates

Barry Sagotsky conducts the "Successful Negotiator Programs". See Barry's résumé.

Jack Lerner is co-presenter of our "Navigating Difficult Conversations" programs. See Jack's résumé.

Jay K. Cherney is co-presenter of our "Navigating Difficult Conversations" programs.

Our Clients

Recent Assignments

The Successful Negotiator has been conducted for supervisors and middle managers in the banking, publishing, pharmaceutical and manufacturing industries in the United States, as well as in Austria, Brazil, Belgium, Canada, Denmark France, Germany, Great Britain, Hong Kong, Italy, Korea, The Netherlands, Norway, Singapore, Sweden and Switzerland.

The Successful Negotiator program has been tailored to meet the specific needs of supermarket and retail buyers, sales managers, sales representatives, internal auditors, project engineers, clinical research and regulatory affairs personnel.